How to solve the problem of huge and expensive digital billboards once and for all?
Digital billboards offer more opportunities for advertisers. But this type of presentation of ads has a lot of technical difficulties. Today, there's a solution of how digital billboards will become cheaper, more practical and more efficient.
Modern technologies are gradually conquering the world of marketing and advertising in the 21st century, and digital billboards are persistently trying to replace the "analog" ones. But this process is seriously delayed, because the existing devices have a number of disadvantages and inconveniences.
- Let's start with the fact that installing digital billboards costs almost 10 times more when compared to standard solutions.
- LED screens are outdated, unreasonably expensive technology. The cost price is $ 700- $ 3,500 per square meter.
- Digital screens are very heavy. To install them, you need to change the rack entirely, or build a massive frame. This is + 30% of the cost of equipment.
- Screens require a stable high-power supply, and it is difficult to implement.
The Result: the advertiser goes the easy way and sticks a paper banner without wasting time and nerves.
Manufacturers understand these problems perfectly. They are looking for solutions actively. These steps are valuable, but there are no radical changes in the situation. They're Trying to solve the problem by reducing the cost of production, the weight of the device, the connection of diesel generators. All of this is useless because the core technology isn't good.
How to remove the issue of problems from the agenda completely ?
Ledder is developing cutting-edge technologies that will make digital screens 5-10 times cheaper to produce.
The high cost of LED screens is related with inefficient and outdated production technology. Ledder is developing cutting-edge technologies that will make digital screens 5-10 times cheaper to produce. High production costs have to do with outdated technologies which are no longer effective. It turned out that in some types of screens, the number of technological operations per 1 sq. meter reaches several million.
Plus, some technological operations end up costing 10 times their original cost. To cut production costs, we need to eliminate unneeded technological operations and
intermediaries. LED modules will be assembled from chips.
LED high-density modules will be using film LEDs. This will allow to reduce the number of technological operations by 1,000 times.
Digital Blade will weight 4 kg per 1 sq. meter, which is 10 times less than the existing options. This will allow to install screens anywhere and even hang them on traditional billboards without replacing the stand or using additional supporting structures.
With SolarPixel technology, a billboard won't need electric power anymore. Billboards will be powered via solar batteries built into the screen surface.
We are proud of the results that have been achieved at the moment. But we also want more people to know about technology now. We invite you to become familiar with the technology in more detail. We are happy to answer all your questions.